Miami Herald: Low Cost Marketing Tips for Small Business

Posted on Mon, Sep. 20, 2010
Marketing help just clicks away
BY TASHA CUNNINGHAM
Tasha@BizBytes101.com


1. Twilert. This is a Twitter app that allows you to receive e-mail updates of tweets that contain keywords related to your business. Other apps like TweetDeck let you do the same thing, but Twilert sends the updates directly to your e-mail in-box so you can view them when it's convenient for you.

2. Slide Rocket. Slide Rocket is a free online tool for creating slick, professional Flash-enabled presentations that can showcase your products and services. It's like turbo-charged version of PowerPoint. You can share your presentations instantly on YouTube and Flickr and track the number of people that view your presentation using Slide Rocket analytics.

3. Click Tale. With pricing plans that start at free, Click Tale is an essential tool that lets you learn more about how your visitors interact with your website. You can record snapshots or ``movies'' of your customers' browsing sessions and get detailed information on how they use all areas of your site. You can use the data you collect to improve their customer experience while on your website.

4. Trackur. Trackur is a tool that allows you to monitor what people are saying about your brand on social blogs, social networks, and online forums.

5. iKarma. Based in Jupiter, Fla., this reputation management tool allows you to compare customer comments, review products and services and get customer referrals that help you manage your brand's online word-of-mouth.

6. BrandDoozie. This do-it-yourself online tool allows you to create professional marketing materials in minutes including business cards, logos, brochures and flyers. It's free to create your materials and just $19.99 when you're ready to download and print them, saving you thousands of dollars in design costs.

7. Shoutlet. With this tool, you can distribute, track and manage your social media marketing campaigns across different social networks at once, saving your business time and money.

8. Later Bro. This service saves you time by allowing you to post-date Facebook and Twitter updates. You can plan, create and schedule updates for delivery to your customers at a later date.

9. PRLog.org . This service is completely free and lets you distribute press releases about your company to blogs, search engines and news sites. It's a great way for a cash-strapped entrepreneur like you to get the word out about your products and services.

10. Pitchrate.com . This free service will help you maximize your public relations and marketing efforts by connecting you with journalists who write about topics related to your business. It also offers free guidance on how to get publicity and a regular free ``PR Happy Hour,'' a series of conference calls that let you interact live with marketing and PR experts to ask questions and get advice.

Check out BizBytes101.com for more must-have marketing tips.



Read more: http://www.miamiherald.com/2010/09/20/v-print/1830154/marketing-help-just-clicks-away.html#ixzz106K1TL48